We're three friends in London who were fed up with having to choose between comfort and confidence.

After suffering from UTIs and thrush all our lives, we were told by gynaecologists, doctors and our mums, to wear cotton underwear. It's the most breathable for your skin, helps to prevent these infections and ease other skin conditions. But we weren't happy with the options available to us. Boring. Frumpy. Plain.

We realised we weren't alone. Over 50% of women will have a UTI and over 75% will develop thrush at some point in their lifetime. So we decided to do something about it. Pants that look good, feel even better and are environmentally conscious, too. We hope you love them!